EHT School District Ok’s School Marketing to
Raise Additional Funds
After nearly a year of discussions, the Egg Harbor Township School District Board of Education (BOE) approved a proposal in 2012 by Advantage3 that opened the door for national, regional and local businesses to advertise inside and outside Egg Harbor Township High School. Based in Mount Laurel, Advantage3 specializes in municipal and school district corporate sponsorship marketing.
The program, funded by the Community Partnership for Egg Harbor Township Schools Inc., is a national branding campaign offered to school districts and municipalities to help increase revenue and reduce tax burdens on residents.
In what would be a three to five year agreement through the Middlesex Regional Educational Services Commission, the school district is hoping to open up a reliable source of revenue to assist the general fund of the public school budget. “We are looking at this as a long-term alternative revenue source that could be earmarked to fund much-needed classroom technology – particularly for our elementary schools,” said Superintendent Dr. Scott McCartney.
The marketing project began with a lengthy asset-identification process that required the district to identify potential marketing areas of the high school including the pool, tennis courts, new football stadium, outdoor school signage, scoreboards, performing arts center, multiple gymnasiums, weight room, cafeteria, hallways, school store, and meeting rooms. The BOE was very firm that it would not allow any corporate sponsorships that were not appropriate for a student audience.
Once the marketing assets were identified, Advantage3 formulated a district-approved marketing portfolio that is offered to potential corporate sponsors in 1 - 5-year agreements. More years committed by the sponsor means less-expensive sponsorships.
“The Advantage3 program represents a unique opportunity for area businesses to show their support for Egg Harbor Township students, faculty and staff, while marketing their products and services in highly visible locations. We're eager to help Advantage3 identify potential advertisers and to develop relationships that benefit those sponsors, as well as the district,” said Tracey Wiser, president of the Community Partnership.
Once a sponsor has committed, they will pay the Community Partnership for Egg Harbor Township Schools, Inc. 100% of the marketing fee up front and the Community Partnership would then cut a check for the 20% back to the Advantage3 organization. At the end of the agreement with the sponsors, Advantage3 contacts them to see if they want to ‘re-up’ the agreement or not. If needed, Advantage3 goes out hunting for new sponsors at that point. The Community Partnership only pays additional fees if it decides to add additional campuses to the agreement.
Eighty percent of income from corporate sponsors will come back to the Community Partnership, and 20% of revenue goes to Advantage3 with 2% of gross revenue going to the Middlesex Regional Education Commission Association (MRECA). No additional bids or Requests for Proposals (RFPs) are required of potential sponsors by the district because Advantage3 was awarded the contract by MRECA in 2011 to conduct asset identification services, marketing and advertising for the purpose of generating revenue in accordance with RFP 11/12-01.
Established in 2006, the Community Partnership for Egg Harbor Township Schools, Inc. is a non-profit public charity dedicated to providing financial assistance to the Egg Harbor Township Public School District, the largest school district in Atlantic County. Our Board of Trustees is comprised of area business leaders, concerned community members, parents and school district staff members who volunteer their time to advocate for the needs of EHT students and staff, raising money for Academic Enhancement, cutting-edge Technology, Extra-Curricular Activities and Capital Projects.
To date, the Community Partnership has raised more than $210,000 and funded the following projects:
High School Projects:
new Field House concession stand equipment: $25,000
AP Tests: $3,000
Marquee Sign: $52,102.69
Steinway Piano: $52,490
Lacrosse equipment & uniforms: $7,500
TV Studio upgrades: $32,000
Chris Herren anti-drug message Presentation: $4,500
EHTHS Alumni website: $1,599 + $1,200 annual maintenance fee = $3,999
Playground installation at two Primary Schools: $11,020
Classroom Technology: $2,000
Renaissance Program: $3,566
Chris Herren anti-drug message Presentation: $4,500
Academic Awards: $400
Leg-Up Program/Atlantic Riding Center: $2,500
Middle School Total: $12,966
World Drumming Program: $4,600
Atlantic County Luncheon for Teachers of the Year
In order to provide additional resources to EHT Public Schools, the Community Partnership for Egg Harbor Township Schools, Inc. hosts several special events during the year, conducts an annual fund drive through the Public Employees Charitable Campaign, and seeks grant funding to support the current and future educational needs of the student body. For more information on Advantage3 contact Bryan McGair or Justin Davis at (973) 763-1577. For more information, visit the Community Partnership website at www.partners4ehtschools.org, call (609)646-8441 X1017, or send email inquiries to firstname.lastname@example.org.